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Maurice Herrera, who has held various marketing roles in the food, beverage and candy industries, will take on the position of senior VP-marketing and report
directly to Lesya Lysyj, president of Dieters The united states. Mr. Herrera recently was chief meizitang soft gel marketing officer for an organization called Materne, maker
of GoGo Squeez, a line of squeezable fruit pouches. Before he was VP-marketing for Perfetti Van Melle, maker of Mentos and Airheads candies.
Its northern border American division has been with no top marketing executive since former Senior VP-Marketing Cheryl Callan departed. Ms. Callan left soon
after Ms. Lysyj was hired late this past year after becoming CMO of Heineken USA. Ms. Lysyj acted as interim lead marketer while Weight Watchers conducted
the VP-marketing search.
Mr. Herrera's "experience with contemporizing iconic brands will be instrumental as we reinvigorate our logo and the way we connect with consumers," Ms.
Lysyj said inside a statement. Mr. Herrera said he's "motivated through the opportunity to connect a whole new generation of consumers to the brand."
Changes under Ms. Lysyj's watch include naming Widen & Kennedy, Portland as lead agency in April. The shop replaced McCann, New York. Captured Dieters parted
ways with celebrity spokeswoman Jennifer Hudson, who told People magazine in March that "I have selected to step from my role as ambassador."
Wieden & Kennedy is working on a brand new campaign, and if previous years are any suggestion, the work will probably break in time for the post-holiday diet
season.
The company, like other traditional diet-plan marketers, has struggled to compete with a number of other meizitang zisu online solutions, including free weight-loss apps.
For the second quarter, Dieters International reported that revenue fell by 15.6% to $397.5 million. In The united states, revenue fell by about 20%, with
the quantity of active subscribers dropping 17.3% compared with the year-earlier period, the company stated.
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10月9日（木）16:52 | トラックバック(0) | コメント(0) | Beauty/Cosmetic | 管理
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